On automated advertising – Advertising controlled by intelligent algorithms can be displayed on websites that are undesirable for brand reputation. In fact, the negative or positive connotation of websites depends on each company and its values. In the study The new rules of brand safety , author Grapeshot identifies 12 “ dirty dozen”, in other words, site categories Whatsapp Number List that are not “safe” for advertising, for example, sites with adult content or illegal downloads. In the target audience – Some advertising campaigns fail because of the mismatch between the target , the advertising action and the chosen medium. For example, pre-roll and mid-roll ads that are inserted in content reproductions, which may be contrary to the brand's values.
On fake news The difficulty in identifying fake newscan devastate the brand's reputation on social media and on the news websites themselves. In this context, the credibility of the brand is, most of the time, called into question when seen together with a fake new that has gone viral. According to the report “Bulos on Coronavirus 2020 ” (fake news about coronavirus 2020) from the #SaludsinBulos institute, the problem of fake news has increased exponentially as the COVID-19 pandemic. In podcasts – The podcast format is in full swing, however, some reproduction platforms do not have very strict content policies and categorization is not effective: which can lead to advertisements being displayed in inappropriate spaces.