Black Friday is coming and good social media management can make all the difference in sales. To get an idea, according to a survey carried out by Ibramerc (Brazilian Institute of Market Intelligence), 41% of companies that choose to adopt social media show an improvement in revenue. For you to take advantage of the full potential that these channels have to offer your business during Black Friday, check out these seven tips from Rafael Kiso , founder and CMO of mLabs , the best social media management tool in Brazil, according to Kmaleon. Explore sales opportunities on social networks other than Instagram Social networks are great allies of companies that want to sell more on Black Friday. Through these channels, it is possible to create relevant content connect with current customers and attract new ones.
Make the brand known and respected among other advantages. However it is important to know that there is a universe beyond Instagram or even Facebook, which despite being discredited by some brands, is still very strong as a media channel ( Facebook Ads ). There are several social networks, each with a different public Telegram Data profile, resources and objectives, and these are the factors that should be taken into account for a strategic definition of where your brand should be. For example: for a clothing, furniture and decorations store, it might be interesting to invest in Pinterest Shopping , which allows you to create folders and register buttons that direct the user to the shopping cart on the website. Being on the right social network , for an audience that is looking for exactly what your brand offers, can make all the difference.
To sell more on Black Friday or any other time of the year. Create content in advance and prepare the consumer for the moment of the offer Why does a movie studio release stills, news and trailers for a movie before it opens? Simple: to generate curiosity and make the public eager to watch the launch even before it is available on the market. And this is a great lesson for managing social media on Black Friday: do the same with products that will be on sale during the sales period! Create content that sparks consumers' curiosity and interest for what's to come. You can drop discs, encouraging them to try to figure out what will go into the offerings; you can ask them what they would like to see in the promotion.
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