What is UX Research and why is it important for the success

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As explained in previous articles the user experience or UX encompasses all interactions that the user has with your company and its product, application or website, being crucial for all interactions with the brand, from the product itself, to marketing , social media and relationships, directly impacting attraction, conversion and retention. According to surveys by Forrester and Salesforce , websites with a good user experience can have 400% higher conversion rates from visits to leads, and 84% of customers say that the user experience is as important as the products and services offered! Thus, the focus of UX is on interactions and how they increase or decrease the friction of the user experience with your product/service and your brand. And to understand what the user wants, needs and feels, there is UX Research or Research in UX.

Let's understand what it means and its importance to the success of your company. Discover our manifesto What is UX Research? I'll start with a quote from Paul Boag - co-founder of Headscape: “To be a great designer, you have to look a little deeper into how people think and act.” UX Research means the systematic investigation WhatsApp Number List of your users to find out what your users need and want, with the aim of improving their experience with a product/service. During a UX research, an expert will have insights to understand user needs and identify how a product, service or software can meet those needs. But not only that, UX Research also helps to: Identify the user, including demographic data; ( Persons ) Articulate the problem, understanding the needs, desires and feelings of the user; Identify the size of the target market; Identify the competition.



Prove or disprove assumptions and ideas before and during project development. User Research source: IBM Design Medium So UX Research helps us understand better: target users Wider environment/context mental models Terminologies and Key Concepts user goals User pain points Usability First impressions Design workflow assessment journey of experience Accessibility Productivity / Efficiency You can already tell that UX Research has a huge impact on business, right? That's why big companies are investing more time and money in hiring experienced professionals. According to the UserTesting report , 81% of CEOs said that user research has made their company more efficient.