The domain authority was created by Moz and has a score of 1-100, with 100 being the most authoritative sites like Google and Facebook. It is not an SEO factor or metric used by Google, nor does Industry email list it have a direct effect on your rankings, but an overall score on your site's ability to rank well. The higher your domain authority, the better and “easier” you can rank in search engines. How is domain authority calculated? According to Moz, domain authority is calculated by taking into account a number of signals (40 in total), including: the number of links pointing to your site; the quality and relevance of inbound links; level of your content; social signals.
The popularity of your domain and content on social media networks. Your site's overall SEO performance. 4 Benefits of Having a High Authority Domain High DA brings a number of benefits to your website. Discover four of the main ones below. Quality of backlinks : Quality links are more beneficial for SEO as compared to quantity. However, manually checking how valuable they are is quite difficult. The DA score provides this information, as it only increases when you have more qualitative and less spammy links. Guest Posts : We know this is an effective method of increasing brand awareness and backlinks. Before signing up to post an article, SEO considers a site's domain authority and spam score to determine the value of guest posting. Value of a website Considering the domain authority helps to know what the real value and strength of the website is.